Job Description :
Role & Responsibilities:
Leading from the front for all performance marketing team deliverables, optimization, reporting, and data crunching for all clients
Setup and structuring of the account for continued, ongoing optimization. Ability to generate reports for all platforms
Usage of Analytical tools to help provide data-backed decision making for brands
Complete handling of Google / Facebook / Twitter / Amazon / LinkedIn / Taboola / Outbrain marketing for all clients
Client Servicing and Management of performance marketing portfolio for all Digitale brands
Biddable Media Planning, Strategy, and Projections for new and existing clients
Upselling and Cross-selling more media opportunities to clients to increase monthly spends
Affiliate Marketing, E-Mail Marketing, and Mobile App Affiliate Marketing – Helping set up this division and start pitching the same to existing and new clients to truly realize the scope of digital.
Management of internal team to derive maximum value and achieve maximum resource utilization
Communication and contact with the Facebook, Google, and other biddable platform teams to be updated about all new ad products and industry updates.
Ability to generate, implement and help get pixels, codes, and tags placed on client websites. Additionally, knowledge of working on Google Tag Manager is also essential.