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Hiring Performance Marketing - Manager @DIGITAle
Performance Marketing - Manager - Kolkata
Mrinal Lunia
Experience :
2-3 Years
Designation :
Performance Marketing - Manager
Job Description :

Role & Responsibilities:

  • Leading from the front for all performance marketing team deliverables, optimization, reporting, and data crunching for all clients
  • Setup and structuring of the account for continued, ongoing optimization. Ability to generate reports for all platforms
  • Usage of Analytical tools to help provide data-backed decision making for brands
  • Complete handling of Google / Facebook / Twitter / Amazon / LinkedIn / Taboola / Outbrain marketing for all clients
  • Client Servicing and Management of performance marketing portfolio for all Digitale brands
  • Biddable Media Planning, Strategy, and Projections for new and existing clients
  • Upselling and Cross-selling more media opportunities to clients to increase monthly spends
  • Affiliate Marketing, E-Mail Marketing, and Mobile App Affiliate Marketing – Helping set up this division and start pitching the same to existing and new clients to truly realize the scope of digital.
  • Management of internal team to derive maximum value and achieve maximum resource utilization
  • Communication and contact with the Facebook, Google, and other biddable platform teams to be updated about all new ad products and industry updates.
  • Ability to generate, implement and help get pixels, codes, and tags placed on client websites. Additionally, knowledge of working on Google Tag Manager is also essential.
Salary Range
Negotiable Lakhs
Posted By Mrinal Lunia (27 Sep 2021, 05:26 PM)
Recent Jobs
Vacancy for Search Engine Optimization - Manager in Digi Tale
Search Engine Optimization - Manager - Kolkata
Mrinal Lunia
Experience :
3-4 Years
Designation :
Search Engine Optimization - Manager
Job Description :

We are looking for an advanced SEO implementer who has a keen understanding of defining strategy and growth roadmap for national and international websites.

Role & Responsibilities:

  • Able to do extensive SEO audits, can review and analyze client sites for areas that need to be improved, deleted, or revised.
  • Keyword research and placement - Ensure websites are filled with optimal keywords.
  • Aware of Google Algorithmic updates and able to do course correction after reading data / trends
  • Place keywords appropriately in copy (both on page and off page content) to gain most search engine traffic.
  • Write effective call-to-action statements
  • Can generate, upload meta tags + descriptions + H1 tags etc
  • Sitemap creation and submission
  • Social Media Engagement: Engaging with multiple people through various social media platforms and getting back links.
  • Ability to identify the right mix of off-page activities + identify the sites where these off-page submissions need to be done
  • Ability to identify and make a paid promotion plan for off-page activities to generate quality backlinks
  • Excellent computer proficiency (MS Office) + Strong command on the English language 
  • In-depth Knowledge of Google Analytics, Web Master and other related tools
  • Ability to do detailed competitor benchmarking, backlink analysis and implement the same in our strategy plan
Salary Range
Negotiable Lakhs
Posted By Mrinal Lunia (27 Sep 2021, 05:21 PM)

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