Role & Responsibilities:

• Leading from the front for all performance marketing team deliverables, optimization, reporting, and data crunching for all clients
• Setup and structuring of the account for continued, ongoing optimization. Ability to generate reports for all platforms
• Usage of Analytical tools to help provide data-backed decision making for brands
• Complete handling of Google / Facebook / Twitter / Amazon / LinkedIn / Taboola / Outbrain marketing for all clients
• Client Servicing and Management of performance marketing portfolio for all Digitale brands
• Biddable Media Planning, Strategy, and Projections for new and existing clients
• Upselling and Cross-selling more media opportunities to clients to increase monthly spends
• Affiliate Marketing, E-Mail Marketing, and Mobile App Affiliate Marketing – Helping set up this division and start pitching the same to existing and new clients to truly realize the scope of digital.
• Management of internal team to derive maximum value and achieve maximum resource utilization
• Communication and contact with the Facebook, Google, and other biddable platform teams to be updated about all new ad products and industry updates.
• Ability to generate, implement and help get pixels, codes, and tags placed on client websites. Additionally, knowledge of working on Google Tag Manager is also essential.